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Tilted Cat Head
Administrator
Location: Manhattan, NY
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Quote:
Originally posted by MMM-A
Apple is the 1000 pound gorilla of product placement in movies and TV. If you can identify a computer in a movie or TV show, it's likely an Apple. Odd how they still don't get market share!
As for screen protrayal on the big and small screen, they never are real - no matter what type of computer is supposedly in use! I expect that the software makers want royalties for use on the screen which producers don't want to pay... furthermore, it's likely that the actual screens wouldn't work well on the camera - and made-up ones (larger font, better colors for the camera, etc.) work better.
While I'm on the subject of product placement: If you watch movies/TV you'd seriously doubt the existance of hand-helds or PDAs. They're NEVER used! Is the handwriting on the wall saying they're soon to go the way of the dodo bird and Beta?
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apple has a recognizeable brand and philosophy of easy use. But you still don't see the Apple GUI.
Royalties don't have much to do with it since product placement means either a Thank You in the credits or a bunch of loaners and a payment depending on how much screen time they actually get. I worked out a deal with Compaq when I was at VH1. I got tired of them not leveraging getting some new and exciting computer systems for on screen. If they don't want to pay, then they get the gaffer tape across the logo. Watch how many times you'll see the apple logo blacked out. It happens.
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