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I'm Chinese and I've been raised mostly in areas with many Asians, so I have a tendency to go for what I'm used to.
As for other reasons why someone might like Asian women, I've always heard the stereotype that they're submissive and easy. And with the way you see typical "hot" Asian women running around in revealing clothing, suffocating under tons of make-up and highlighted hair, I can see why some might think that. If they're not hot, then they're cute and innocent. Guys are usually seen as masculine and whatnot, so I guess it'd be ideal to be with a "helpless" Asian chick. Plus, Asian women are stereotypically wealthy, which I suppose would be considered appealling.
As for why Asian men are desexualized in the Western media... attractive Asian males are usually seen as pretty. They have a femenine quality to them that Asian cultures are drawn to. In the West, the media portrays an attractive man as being more "manly." Because of this, you'll see more Asian women with other ethnicities... but Asian men will tend to stay in their own race.
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