Ugg demon is utter crap, and they had such a great mythology to draw on. They should have done it right, made them *really* evil and published it black dog.
Anway, My advice for running a game Werewolf or any other is to get the players to lead the game. If you let them know that when they *initiate* a plan it can pan out and grow they will do almost all of your work for you.
Its also worth sitting down before you start and having the Will full suspension of Disbelief / shiny plot-hook/ player-flag discussion with them. Point out that though role-playing a personality is good, When you hand them a big sparkling plot hook you expect them to take it, just out of courtesy. Same deal for keeping the party together, we all know its implausible that this glasswalker, would hang out with a red talon, and for some reason a ratkin is along for the ride too, but guys, just deal and don't kill each other even if your character would.
The only other advice I have is use the great GMing trick of splitting up the party, and then letting the people who are out play your big NPCs. give them motivation and let them fly, trust me they will. But don't do it every session.
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Use the star one and you'll be fighting off the old ones with your bare hands
-A Shoggoth on the Roof
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