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They will go the way of Jordache, Miller's Outpost and Esprit in good time, despite their (by American standards) outlandish marketing. The date-raping, binge-alcoholic frat punks and vain sorority skanks who prayed to the A&F gods at the university I went to will move onto something else, and something equally calculated and test-marketed will take its place. As the world turns.
I wonder how its patrons feel about being an open book to that corporation--completely figured out, malleable, and trained. Here's a doggy biscuit, bitch, now buy that pair of low-rise jeans and tell all your friends where you got them. Or simply let the label speak for itself.
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"The idea that money doesn't buy you happiness is a lie put about by the rich, to stop the poor from killing them." -- Michael Caine
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