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I don't think there are many campaigns which can prevent people from smoking. Here in Aus (as someone mentioned) we have had all sorts of gross ads like people squeezing tar from dead lungs and stuff. I smoked for almost 10 years and not once in that time did I actually consider "that could be what my lungs will look like". Now that I have quit, I find those ads really disturbing.
This tells me that they're either not doing something right, or maybe it's something that can't be done at all.
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I'm not popular enough to be different[/url] - Homer Simpson
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