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Gift cards are only good to give when you know the person will shop there otherwise cash all the way. It's a silly social norm but eh... people think it's better since you put some thought into it.
I think it's better to give cash since then they can choose what they want to spend it on. Just be sure to give a little note explaining your thinking so they know it's heart felt and you're fine.
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"Courage of the heart is very rare"
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