The Scion xA looks like it would be in the same class as the Matrix/Vibe.
I think when they say they're targetting the younger crowd, I think they're targetting highschool kids that like fast cars, but also like functionality.
No kid really wants to own a two-seater, because they want to be able to pick up and go out with a group of their friends.
The age group they listed (77-94) would also be the group that is either A) just broke into the work force and can't afford a nice sports car or B) still have to have parents OK to buy the car.
Either way, the parents or the young adult would want something that would be reasonable to drive on a daily basis, but would be fun for the driver.
I don't understand how these cars quality as "fried rice" though. That's a very ignorant statement to make which seems to be based on nothing more then the fact that they are import cars and the article mentioned "the fast and the furious". (and obviously those scion's would never be in a fast and furious movie)
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