If they're going to make a third brand, I'd say to bring back the classic sports cars, or at the very least make more Type R models and ship them to the US. Those would get snapped up pretty damned fast.
The Civic is pretty much sold straight to 20-somethings and younger, as well as those looking for sporty cars, while the Accord goes to families, by and large. (Yes, there are exceptions, but that's just what I've seen for the most part).
I can't possibly imagine what market they'd go after with a third line of cars, except possibly to make even sportier cars (maybe something more affordable than NSXs, but along those lines?).
Sounds pretty sketchy to me. And the Toyoto prototypes look like pure arse.
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