Thread: Mass Media??
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Old 08-09-2003, 08:17 PM   #17 (permalink)
TwistedFate
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Quote:
Originally posted by Double D
Hmm, well I've wanted this car since I was four y.o., 39 years ago. Was there Mass Media then? I know the term hadn't yet been coined.
No billboards in 1964? No TV? No magazines ads? No radio ads? Just because a label hasn't been assigned to something doesn't mean it doesn't exist. And just because you were 4 doesn't mean you can't be affected by it.

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You really can't help but be affected by it. You can sit there and say that you aren't because you are smarter than that. That you aren't gullible enough to be taken in by the ads, but chances are there are many things in your life that you purchased because of Mass Marketing whether you admit to it or not.

Let me give a physical example. Subway is running a current commercial blitz for their new Chicken Pizziola sub. Now I'm not dumb enough to fall for that so I don't go buy it from Subway. However, Chicken Pizziola is a taste sensation that I enjoy so I go the mom and pop grocery store and buy the ingredients to make it myself. I was still influenced by Mass Market to enjoy the sub.

So now let's go by YourNeverThere's example. You avoid any Mass Market influence by not buying clothes at chains, not visiting chain restaurants, chain grocery stores, never go see a movie, TV is out, magazines are out, radio is out, etc... as all are vehicles or products of Mass Market. How so you know which computer to buy? Which car has the best reliability record?

My point is you can't help but be affected by it. You don't have to follow blindly, but IMHO in todays world it is absurd to think you can live totally outside the influence of it.
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