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You guys are thinknig too small. These adds will scare the crap out of any little kid who sees a pack of cigs. this will eventually lead to a pavlovian response upon the child later in life seeing a pack of smokes. All these anti smoking addverts are creating a society where smoking is frowned upon so less people will smoke in the future. Think of how many kids started to smoke 'cause they thought it looked cool, well if it didn't look cool anymore.....
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