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Part of it is mentality, back when I played soccer as a little kid, my friends used to insist that soccer was game invented by european housewives while their husbands went out and hunted, which I believe they stole from a T.V. show.
The other part of it is that simply wasn't big to start with, I grew up watching baseball, never watched basketball and I still watch baseball and still never watch basketball. It's hard to get people to just start getting interested in something, without a media blitz.
Then again, my Spanish teacher in High School used to play soccer professionally (outside the U.S.) and told of all the beatdowns he put on the other people, and of a fan being stabbed with a screwdriver for sitting in the wrong section (not even Red Sox/Yanks are that bad. I guess if soccer were more violent, it would appeal to more of the people here as well.
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