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The impact of subliminal (or implied) images goes very deep. How many times have any of us looked at a print ad and been affected in some way that we cannot immediately grasp? There is a definite effect on us yet we cannot quite vocalize it or explain exactly what it is, we just know there is "something".
On a less philosophical note, think about how informed we all believe we are. Where does this information come from? Most of the information upon which we base our opinions - if not all - comes from media of some sort. How well do trust that media?
When living in San Francisco, I worked for a media wire service. Our business was wiring press releases from our clients (which included Microsoft, Starbucks, AT&T, and many other corporations) to print and electronic "points". I would be amazed to read the paper or see our clients' press releases being reported as news by media outlets. I quickly learned that much of what I knew was what those entities wanted me to know. Just how informed was I, exactly? Much of our news turns out to be paid advertising.
I've become extremely cynical towards most media and have tried very hard not to allow myself to be manipulated but it's difficult.
I realize that this post has little to do with the messaging in advertising and I hope this hasn't detracted from your intent, Art. I see all media as equally liable in the manipulation of our minds and thoughts and this is another aspect of how it's done.
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"I can normally tell how intelligent a man is by how stupid he thinks I am" - Cormac McCarthy, All The Pretty Horses
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