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i think that most gifts are superior to gift cards since they do usually imply some sort of thought in them even if they might not be useful or wanted.
I asked the question because usually when i see gift cards, i see something that could have been cash, but not. And what little thought anyone put into getting a gift card is negated by its outright non-liquidity. i ask also because somehow an inferior gift such as gift cards could possibly be more socially acceptable than cash just boggles the mind.
Selling the gift card to a friend for cash is a good idea, but you almost never get the face value for it.
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