there are other such auctions where winners get a .doc file outlining a method to get free product "samples" from manufacturers. I've got the .doc file somewhere, it's actually an interesting idea. and NO i didn't pay for it
You e-mail or send a letter to a manufacturer as an online retailer who is interested in selling their products, and would like a sample product to ensure it's quality, and to stock your site with photos of the product. Most manufacturers are more worried about shipping than the cost of the product itself, and these free samples are pretty common in the reselling business.