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Ok, everyone is looking at this logically, illogically, physically, mathematically........well, for those of us less capable of finding the appropriate theory or equation to solve such a silly question, let me propose a business solution, being a business major and all.....
If the glass was half empty, empty has a negative connotation, which would lead the consumer to doubt why they would spend their time or money buying half of what they could get with the alternative. If we shelved a bunch of glasses that were half empty of some substance, they wouldn't sell....not even to the pessimist. Therefore, it would be a negative impact on the revenue that could be generated with the alternative.
If the glass were half full, full being the operative word here, and generally a term that has a more positive connotation, would bring great joy and happiness to the average consumer because they are not getting something for their buck that is half empty, rather they are paying for something half full. Stock your shelves with this marketing info and *PRESTO*!!!! You have sold all of your half full glasses of whatever juice.
In summation, you will make more money if you are an optimist.
I can't believe I just wrote this.......
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Doh!!!!
-Homer Simpson
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