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I don't think it's much of a choice. The whole point of 1984 was to point out that totalinarianism is inherently degrading to the individual. Nobody was supposed to be happy.
BNW, on the other hand, was the whole 'is a velvet cage still a cage?' question. Part of the point of the social order was that people were instilled with comfort in it from the get go. If you had to make what is an obviously terrible choice, you'd likely choose the one where people are more or less happy than the one where you're watched, threatened and tortured.
Or, to put it another way:
Free sex, drugs, and a sense of comfort, or rats on your face. You choose.
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