Sun Tzu - the loading phase isn't as much of a scam as you seem to think. I've seen various studies (Hultman et al, J Appl Physiol. 1996; Theodoru et al, J Sports Sci 1999) showing that acute loading (20g a day for a week) gets creatine into the muscles much quicker (and according to some studies, to higher levels) than just using a maintenance dose. The '96 paper suggests it takes a month to get a decent increase if you take the lower dose, versus a week if you load - creatine seems to have quite a long half life in the body.
However, skipping the loading dose will probably get you the same effects; you save 100g of creatine but you lose 3 weeks of its effects.
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I can't understand why people are frightened of new ideas. I'm frightened of the old ones. -- John Cage (1912 - 1992)
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