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This is my favorite part...
"18. All warfare is based on deception.
19. Hence, when able to attack, we must seem unable;
when using our forces, we must seem inactive; when we
are near, we must make the enemy believe we are far away;
when far away, we must make him believe we are near."
It's served me well over the years. Not about warfare, obviously, but any adversarial relationship with a person, organization or institution.
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"What do I want? Well, what every man wants. To destroy his enemies. Burn their cities. Enslave their women and salt their lands."
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