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It's been 12 years since I read this book and I had forgotten much of it. Also those 12 years have given such experiences that the information had a much more meaningful affect on me. Thanks for the reminders.
I have found a few of these things that I did remember over the years to be helpful when dealing with business matters. Much of business is about the customers perception of what we have to offer. Business has so many different twists and turns, ups and downs, that we need to be observing constantly the changes and be ready for whatever may come.
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"Always learn the rules so that you can break them properly." Dalai Lama
My Karma just ran over your Dogma. 
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