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NASCAR has figured out unique ways to market to people that most companies are still trying to figure out. I'm a fan, and I'm not really sure why. I started watching short track racing in NH when I was younger, and next thing I knew I was watching guys Ernie Irvan and Darrell Waltrip on TV. For a while, I was even paying the 100 bux a ticket to see it in person.
I think more often than not its the image the racers are given. They don't act like millionaires (even though most Cup guys are), they stay out of the police notes, and have some great personalities. There are also a lot of rivalries created that make it interesting to watch. Its also really easy to follow and only takes a few hours a week.
Thats my 2 cents anyhow.
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