I think they have excellent places to play. The stadium in Columbus is touted as being one of the best in the world. This weekend, Celtic of Scotland will play the Boca Jrs. of Argentina (a late replacement for AC Milan) in Cleveland Stadium.
I personally feel the problem is two-fold:
1. There is noone pursuing soccer (men) from college to pros. Athletes instead play other sports. So there is noone from the public to saying, "Hey I know that guy. He's from Ohio." There simply is no LeBron James to get people excited.
2. There is no season for it. In North America, television is king. Baseball gets summer, football fall, basketball winter, etc. When one season ends, another begins, and tv follows it. I don't think MLS has a serious t.v. contact.
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