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aesthetics' purpose mostly is for making judgements but off hte top of my head, ther's at least one practical purpose.
Economically: marketing. it's mostly about the loooks baby. really superb marketing usually dishes out an incredible concept, full of humour etc. but otherwise, the run of the mill ad will have to have aesthetic appeal.
but basically...yea it's frivilous but it's fun and it's a good thing to have. Plain and boring just doesn't cut it. Would a hamburger taste just a good if it came in little gray cubes? so by all means, go all out! decorate! be eccentric! Unless it somehow deeply disturbs your immediate relationships with other people...and burns a hole in your wallet, go and satisfy your aesthetic needs! weeee....
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-poor is the man whose pleasure depends on the permission of another-
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