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I'd say go for it, Cheers. See how it goes. To avoid the chaos of a bunch of people recommending a book, why don't you recommend one (or a couple) and take complete ownership of the thread. Wait a week or so, bump your thread during the "prime times" when people will see it. If folks start to comment on the book, you will know it is a good idea. If they don't......
I'd also mark the thread with something obvious like "Book of the week" or something like that.
A thread like this would have lots of down time. You would have to wait for people to actually read it. If the first one proved popular you might make a case that it should be a sticky. You have nothing to lose by trying.
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