It's Oprah's first selection for her new book club. It's good to see that she picked an obscure novel by an author no one's ever heard of...
Oprah's book club waned toward the end of its previous run, but judging by East of Eden's success, she's still pretty much a publishing-industry juggernaut. Books chosen for her club usually sold anywhere from 500,000 to one million copies, give or take--this in an industry in which sales in the low five figures are often a wild success. It's cool that she's promoting literature in a country where it's been on the decline for decades, but IMHO it would've been cooler if she'd found some lesser-known writers to publicize.
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