Quote:
Originally posted by madsenj37
Maybe its to combat the Chrysler / Mercedes relationship.
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Mercedes took over Chrysler. OK, officially it was a merger. But a merger is NEVER equal. There is always a bigger partner.
Which only now starts to be effective. After a few Stuttgarters came to Chrysler. Chrysler has the problem that they want to do everything In house when sometimes it can better be outsourced.
But for instance, that new Dodge/Chrysler Crossfire is basically a Merc SLK with a Chrysler design. And i love it. It is the way of the future. Invisible parts will be shared.
Same for GM and BMW. Which is a logical partnership imho. BMW makes the some of the best cars. For instance in the 5 series segment. It is "Zee Benchmark". GM has a vast amount of resources and of the shelf products.
But never was able to conquer Europe. American cars are not popular at all in Europe. That is where BMW can share it's knowledge about European customer preferences. Which is vital for the new Cadillac CTS for example.
But anyway, when I trade my BMW in I wouldn't want one of those American Engines in it
I might opt to pay that bit more for an Alpina in that case.