As you may know, I am very much in favor of holding fast food marketing in some part responsible for obesity.
I'm also not much of a believer in the myth of personal responsibility. It sounds good and is a useful way to live for those who are strong enough to master it. But to believe that the majority of people are strong enough to resist the massively funded, psychologically engineered manipulation of big media marketing is to be callous and ignorant to the the sad truth of human capability and, in the end, to be an unrealistic idealist and ideologue.
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