About our ecological footprint: beyond the market limitations, the other big barrier to this shift is that people don't want to make sacrifices to their lifestyle. They don't want higher energy prices that will cut into their discretionary spending. They don't want fewer options regarding everyday consumer goods and big-ticket purchases such as cars, homes, and vacations. They don't want to do what is perceived as "missing out."
The big picture reveals that many of these desires aren't based on any real need. They're turned into needs based on marketing messages. We can live happy and fulfilled lives without damaging our planet wantonly. As much as we like to think we're independent and critical thinkers, there are those who hold great influence over our decision making. Consumer behaviour isn't a new science, and it's only getting increasingly sophisticated to keep ahead of the continuing sophistication of consumers themselves.
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Quote:
Originally Posted by bagatelle
Building regulations should include more details and requirements for energy saving options.
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I hope to see more initiatives like
Chicago's green roof incentive program. And if I'm not mistaken, isn't it Chicago that has a stipulation regarding green roofs for businesses who renovate to a certain extent or build new?
This is a step of but one of many. It's my understanding that most new buildings in North America are essentially hermetically sealed heat sinks.