jewels

While I can agree that there may be a few of these, your conclusion is a bit judgmental and unrealistic. There are tons of smart shoppers who are capable of determining what's sensible and what's not. Is paying full price for something you'd buy anyway when you can save a buck or two more sensible?

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We are always more anxious to be distinguished for a talent which we do not possess, than to be praised for the fifteen which we do possess.
Mark Twain