I love well done product placement, especially if it prevents commercials... And no, I don't work for an advertising firm.
I would rather 'see' a product used than be 'told' to use this product.
And I like the "How It's Made" type of shows that describe the process of making a product. They usually get their company name in there, but it is a much better advertisement than any 30 second commercial could ever be.
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