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Tilted Cat Head
Administrator
Location: Manhattan, NY
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Quote:
Morgan Spurlock: Why I sold out - CNN.com
(CNN) -- A few years ago, Morgan Spurlock was watching a season premiere episode of "Heroes." In it, a cheerleader, played by Hayden Panettiere, meets her father as she walks out of her new school and heads toward the parking lot.
"The camera dollies past the car and you see the Nissan logo go through the frame," Spurlock recalled. And then her father surprises her by giving her the keys to the family's sparkling Nissan Rogue SUV. "On my God, the Rogue!" she screams. "You're the best dad in the world!"
Nissan had signed a deal to sponsor and market the show, which agreed to place the manufacturer's vehicles in many of its episodes.
Spurlock, a documentary filmmaker, and his co-writer/producer, Jeremy Chilnick, talked about the episode at work the next day. "We were so completely blown away and offended by this happening to the show and talked about other shows this was happening in, and we said why don't we make a movie that explores this topic?"
And so they did. But the result is not just a critique of product placement and the constant, ubiquitous advertising we see in our everyday lives. The film is itself the ultimate in product placement and advertising -- it was totally paid for by companies seeking to promote products. That's why it's called "Pom Wonderful Presents: The Greatest Movie Ever Sold." It opened in theaters Friday.
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