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rb: I agree with your analysis that this really is just "marketing". You are absolutely correct that the words do not reflect what is going on covertly. We only know what we are told, and they like it that way.
There is the complexity of cultural consumption of that marketing coupled with the cultural interpretation of recent American involvement in other theatres. Some middle eastern and north african tribes even have customs where if one commits to defend someone, that commitment is to the death. I don't want to imply that that definitely plays a role here. The broader point is to say that any words our administration may say (that actually reach the rebels) are being parsed through such a different filter than ours.
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Gives a man a halo, does mead.
"Here lies The_Jazz: Killed by an ambitious, sparkly, pink butterfly."
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