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1: get fitted for good running shoes, run more. (See a physical therapist or a sports medicine doctor for a REALLY good gait analysis if you need one.)
2: Improve your cardiovascular fitness through something other than running, and running will get easier. For me, this was spinning classes.. when I started running seriously, I sucked.. but after a month or two of spinning classes (something that came more naturally, where I was more willing to push myself), my runs improved drastically, and my endurance was surprising.
3: Run consistently, with good form. As Jazz said, more miles, faster. If you have to, do shorter runs for a while focusing only on your form - this will help prevent shin splints and other injuries, in addition to your fitted shoes.
When I started running seriously last year to train for triathlons, I couldn't run more than a minute or two without feeling tired and wanting to quit and do something else.. and I just finished my first half marathon on Sunday. Get some good playlists to run to, and go out and do it for some zone out time and for the enjoyment of it, and it WILL get easier and start to feel good. You just have to make sure the big pieces are in place (shoes, form, fitness base) so you don't develop any injuries to further repel from running.
Oh, and don't increase your mileage too quickly. Do some non-impact cardio on off days (swimming, cycling, whatever) to help maintain and increase that fitness base, and make sure you build rest days in, as well as weeks where you cut back your mileage.
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"Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark."
— Henri-Frédéric Amiel
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