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But .sucks is not a trademark of Walmart. As I understand it, when you buy one of these new domains (like .apple) you own the whole domain.
For example, when you currently buy apple.com, you control only apple.com and not any of the other .com addresses. In this case, if you purchase .sucks, you can create any number of variations on .sucks. That's why it costs US$185,000 rather than the low price for which you can currently license a _____.com.
At least that's the way I'm reading it.
That said, there may be provisions in your purchase agreement to prevent you from using trademarked names unless they held by the copyright/trademark holder.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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