Quote:
Originally Posted by aceventura3
You are wrong. They don't market to kids they market to decision makers, the parents. Marketing 101. The basic strategy is to sell the image of "this place is gonna be fun for your kids, save you some time and effort." It is scary when public policy gets formed based on misinformation like what you present above.
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If we move past Marketing 101, and onto the more advanced marketing strategies and theories, we will know more about the leverage that influencers place on decision makers. Marketers know the power of the "nag factor" all too well, which is why they do
indeed target children and aggressively. Large corporations that have products and services geared towards children have the marketing to children down to a science. This isn't a figure of speech: they literally have it down to a science, and they often employ psychologists to help them figure out the best ways to influence children.
You'd think parents would be a bit creeped out by a red-haired clown in big red shoes who seems only able to communicate with children. I know I am. Ronald McDonald wasn't created for the parents.
McDonald's has distinct marketing strategies for each segment of their customer base. The convenience/anywhere commercials are for adults; the "this place is really fun!" commercials are for kids.