Frosstbyte

As I said, if $55 is too much for you, it has never been faster, easier or more fun to level a character. Other than it costing them to develop and maintain the service, Blizzard doesn't want people transferring faction or server on a whim. I think the somewhat high prices are intentionally higher than whatever "value" you get to dissuade people from using it and make sure that the people who do use it are serious about it.

Don't get me wrong. I understand your complaint and why an intensely social game becomes much less fun when your social network collapses, but I think you can't expect blizzard to spend more time trying to remedy that than they already do, and I think they do give you options both for a slower fix (leveling a new toon) and a faster fix (paying for transfer). If you don't like either of them, then I don't know what to tell you.