Depends on the situation. I've sat through trainings on shrink provided by retailers I've worked for. One of our security guys at one of the stores I worked at--a store that sold a variety of goods including groceries--basically said, "If you see someone shoplifting Levis, call me. If you see someone taking a candy bar, don't waste my time." At my old place of business, catching a shoplifter stealing Levis paid a $15 bonus per pair the thief tried to make off with. By contrast, the profit margin on food was so low that the retailer couldn't care less about people stealing it, and the loss protection guy shared that he thought if people were stealing food, they were probably taking it because they needed it, unlike a pair of Levis. But at a store like the one I used to work at, I probably wouldn't notice a shoplifter before the loss protection person--they have cameras everywhere.
Were it a local business, I'd probably saunter over to the counter, give a clerk a heads-up, and let them deal with the situation. It's not my call as a consumer to deal with a business's shrink or not--it's up to the business.
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If I am not better, at least I am different. --Jean-Jacques Rousseau
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