Interesting. I'm going to be interviewing people again soon (as a "second pair of eyes" for some other team leaders), and I almost always spend interviews trying to convince the applicant not to take the job. I'll go on 10 minute diatribes about the hours, having to kiss everyone's ass, the required attention to detail, etc. just to see the reaction at the end. Probably 50% of the folks that hear that immediately let me know (either through body language or verbally) that they're no longer interested in the job. Which is good - my industry isn't for everyone and it requires a lot of sacrifice.
In a lot of ways, this seems like a more automated process for what I do. I can see how it would be a good tool.
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