Like the guy said in the first place it's a lighter he and his girlfriend are attached to it has sentimental value to them. Which is the same reason I looked for an answer to this question. Plus how many of you have an orange hooters lighter from a very special visit to Vegas with a loved one.
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Also I would like to add, although it may seem pointless to go through the trouble when bic lighters are only about 2 bucks, but how much do you smoke and use a lighter? If you're like me, I go through one in about a week if I don't lose it or get pocket jacked by then, but that's roughly 50 lighters a year, give or take, and to me that's just a whole lot of uneasily recyclable plastic waste that goes into our landfills. I even made an art project solely out of used bic lighters once, it was pretty awesome, haha, irrelevant to this, but I thought it was interesting.