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Okay, so he's an engineer with sales skills. That will help him get a job, which is good, because I hear engineers aren't difficult to come by.
There is a difference between your one- or two-word title and what overall value you can bring. Fuse the two and it will help you stand out.
It's not necessarily inflation. But you've got to fulfill the promises you make.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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