I finally tried out the new coffee bar Aroma down the street from me. I've been there a couple of times now. It's a chain based in Israel, and it's apparently the reason why Starbucks hasn't expanded there yet.
They now have locations in New York City and Toronto, and a few overseas outside of Israel.
A big part of their success is based on their incredible
beverage menu. But then there is so much more.
Oh, did I mention that their coffee comes with a little piece of chocolate?