the only google product I refuse to use is the chrome browser. I do find it creepy that facebook and gmail customize your emails based upon your email content and who you are.
i think one of the best way to keep a clean identity on the internet is to never use your real name... fake names or nick names work.
I like to think my own domain name with my own email service is clean and safe but all emails end up going though the same pipeline anyway... everything you do goes though your ISP and though all the routers of the internet. No matter who you use, it still goes though them.
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