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It's not about meat.
Human history is replete with religious and political charlatans who developed a devout following by insisting that they had discovered the Truth; a truth that must be adopted by all, lest civilization perish. The apocalyptic "join or die" message appeals to the fundamental human need to be connected; to be part of that universal something that is bigger than ourselves. Unfortunately, an ideology that proclaims superiority and finality lends itself to totalitarianism. Dissent is not tolerated and dissenters are deemed, at best, morally defective, and, at worse, possessed by Evil.
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Ceterum censeo Carthaginem esse delendam.
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