I played it once; it didn't work.
And I always used to forget the name of the contraption it was modeled after, until one day, I told myself to stamp it into my vocabularium:
The Rube Goldberg Machine
(I've not actually seen this video before... but I did here news about its controvery. Controvery condensed: OKGo makes video. Band wants it to be seen. solution: Youtube. Problem arises: band's label disabled youtube embedding. OKGo went insane (I think)... they found some solution to the problem (I forgot what it was).)
PS
click play on the video and tell me if it prompts you to jump over to YT instead, to watch it. Maybe there was no solution. 12million+ views!