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I worked as a soda route salesman for years, and it never made sense to me that they got rid of the glass bottle - the one totally recyclable package we had. Few were thrown away because you could get money back for turning them in.
Disposable bottles are viewed as just that - something to be thrown away. I don't like paying extra for anything, but I understand that we'll be up to our eyeballs in used plastic pretty soon.
Reusable bags, deposits on plastic bottles - implement the programs!
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Always question authority... it'll keep the bastards on their toes!
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