I'm nervous about these things, since the latest technology commands the highest price tag and is easy to fall for since it's the newest/best.
I went to look at some Samsung LED sets and they're represented differently. There was no mention of LCD whatsoever. The weirder part was, there were three 50" sets varying in price by $600, and the only difference was contrast. The lowest one was still better than last gen stuff, and there wasn't any mention of power savings, less bright black, and the other more relevant stuff.
And, yeah, the OLED is the one I was thinking of. I still think it's closer to "LED TV" than the Samsung stuff is, though

There was a somewhat related comic the other day:
HDTV.