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The studios' current drive for 3D is nothing more than a cash grab. Yes, there are creatives out there, like James Cameron and a few others, that want to use it to expand their craft and art. But, by and large (mostly large), this is about charging a premium on the ticket price.
Will it go somewhere and develop into something better than it is now? Perhaps. It will likely take a lot of new tech and a lot of (literal) head-aches for patrons.
At present, I agree with Ebert. The tech isn't adding anything substantial to film. It is a gimmick not much greater, though certainly more expensive than the vibrating seats they had when the film Earthquake came out (you could really feel what the characters were feeling!).
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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