I think that it is important to note that advertisements exist in and are comprised of the media.
Someone who will appear in commercials for many different organizations in exchange for large sums of money is whore-like. That whoredom can't exist without the media, and indeed is in large part defined by the media in which it takes place. Hence, media whore. Just because he wasn't a staple of TMZ.com or celebrity news shows doesn't mean he can't be a media whore.
A general note on Tiger Woods: he'll be fine. He isn't a household name for not sleeping around. He's a household name because he's good at golf and has made a lot of the people who decide what goes on TV a lot of money. If he can no longer do either of these two things, then he'll be done. Tawdry affairs don't ruin family values politicians who define themselves as paragons of virtue (see every third socially conservative congressperson). Why would tawdry affairs ruin Woods?
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