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Why is Tiger to blame for the ad? I think Tiger is very genuine in wanting to make amends to his family for what he's done and he wants the public to know that he's sorry. Tiger is a GOLFER. He's not a marketing guru or an advertising genius. Nike's ad department is solely responsible for the ad and the thought process involved in the ad.
Again, Tiger doesn't owe anyone an apology with the exception of his family and the people directly involved. He didn't hurt me, you or anyone else with his actions. How is that possible? For the simple reason that he's merely a golfer who is dominating at his sport. At the end of the day that's all he is to any of us, with his family being the sole exception.
In regards to the ad again, Tiger has always said that his father was his rock. He admitted that he got away from the morals that his father taught him and this ad is merely pointing to that and posing the question to all the idiots who want to know all of his off the course issues that perhaps they should either butt out of his personal life, or they should be more willing to find out the whys instead of the hows. Nike is not stupid, and they want to prove to their shareholders that they made the right choice in sticking with him. Nike is also not stupid and they want to make sure that Tiger's wishes are respected as well. If Tiger thought this would damage his image even further or was at all disrespectful to his father he would have told them to piss off. They came up with the idea for the ad and probably changed it several times before Tiger was comfortable with it.
I still just don't understand what people would have Tiger do. The man is a golfer and that is how he supports his family. Golf is going to help him in his recovery and he's going to rehab and will do anything to prove himself to not only his family but to everyone else even though he owes us nothing. I say that's pretty remarkable, because 99% of other men who were in this situation would have crumbled.
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