Do your homework on what you should pay. Use
www.kkb.com to check retail, wholesale and private sale. Watch the adds and read all the fine print.
Deals are always relative to your market. Plus, buying an AWD at the beginning of winter will always cost you more.
Do financing homework on your rate with the dealer and privately.
Like others said above, don't pay for any add-ons as that is pure profit for the dealer and only cost for you.
Remember that no matter what, only the bottom line, last number matters relative to the financing rate.