Looks like they need to get the "shitty" films onto other platforms faster. In other words, films that suck need to get onto VOD, DVD and/or Cable TV a lot sooner. People are curious about You Don't Mess with the Zohan but not enough to fork out $12 +. They might fork out $2 to $5 for VOD or a DVD rental. Even better, get the film onto a Superstation or something like that.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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